Creating a website has become a precursor, a preliminary requisite to look into and create before you set your business selling goods or services. Globalization and digitization have become a part and parcel of every economy, trade, and commerce, thus in order to carve a niche for oneself in the flourishing market, one need to consider designing a website for their business.
Irrespective of the methodology or the way one’s business operates, where, how and why, one needs a platform to attract potential customers to let them have a look at the range of services that are on the offering. And in such a case, having a website can be of utmost help. Also, if one is into the selling of goods or services online than having a website is indeed a prerequisite. Web sites serve as an excellent medium between you and your potential customers. It helps you to share the information regarding the business and the services offered. In a sense, it is your report card as well as it contains all your details pertaining to your background, experience, prior services among others, that way it makes you more saleable.
From information gathering and planning design and development, one goes through a lot of stages while developing a website. One key mantra that should be borne in mind is the purpose or goal of the website – its use and the reason for its creation. Once this is clear and well established only then, one would be able to embark on this tiring yet rewarding journey of building a website for one’s business.
Creating a website is an easier task if done strategically. There are plenty of options available before you while creating a website including creating your own website with the help of your friends or hiring a web developer to do it for you. One should consider a few key steps before getting into designing one’s website.
The purpose of its creation
Before you even consider gathering information or working on it, you should be well abreast and acknowledge the reason for its creation. You should know the course ahead and march accordingly with a blueprint up your sleeves. A website ought to have a shared goal to accomplish, of its creator and the potential clients or customers that are being targeted.
What is it that a customer must know about your firm or what is it that he/she should consider before logging into your website? A website might be created for different uses including providing information to potential clients, starting blogs to further engage potential customers; one might even sell goods and services online directly. It all depends on what it actually is put into use. Highlighting the relevance is crucial in a sense that it avoids undue wastage of time in going astray without an eye on the goal. One should consider one’s goals way ahead before actualizing the plan.
Using optimized website platform
Demarcating the essential from the irrelevant and what perfectly suits your need is the key to select the suitable software platform. Depending on the use, one can choose different options that are on the offering. For a strictly E-commerce based business, e-commerce specific software must be used including VirtueMart and OpenCart among others. You might also like to go for different software options including templates, interface and design can be used according to one’s need.
Choosing a Web Host is the nest big step after you are done with selecting the content management software. Web Host being the home location that visitors can access, it depends largely on the traffic of visitors and also on the software one chooses. While setting up your website on your own, you must bear it in mind whether the web host allows the automatic software installation or not. As it stands, most of the hosting services offer the automated installation of the software.
Organizing your website is the penultimate step towards its development and evolution. The logo, menu selections, design and interface all goes into organizing your website from the scratch. Using WordPress can be a quick solution, and all you need to decide is what you should display on each page. While organizing your website, your menu will always take center stage as it is the first thing that a visitor is more likely to focus on, choosing submenus and the templates come with it. Organizing your website is an important task and must be paid due attention to each component for facilitating maximum flexibility for the customers.
Fleshing out the details and maintaining your website
Customizing your website and giving it the texture, color, texts, contents and fonts and populating it with all the detailing is the last step in this direction. Previewing the content and editing it by adjusting it as per your needs and making it more customer-friendly is an important step. Adding content including new pages, add-ons, and blog entries are also required once you finish organizing the website. All software provides a control panel for adjusting all the content and material on your website.
Seamless design, functionality, navigation and a great user interface are the basic parameters that must be looked into while designing a website. Usability and the navigation play an important role in the success of your website. A difficult and confusing website will never be appreciated by customers as they are always in search of something which is prompt and useful. Compatibility with the plethora of browsers available is another crucial factor that must be looked into.
Tom Blake is a digital marketing guru at Media Shark digital agency in Gold Coast, and all round entrepreneur. Running his own businesses since the age of 20 he’s work has seen him travel the world living in various countries. Now heading up Media Shark in the sunny Gold Coast of Australia. He’s passion lies in helping people with online marketing and providing technical SEO and digital strategies with one goal ROI.
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