Alex Papaconstantinou is the founder of Since 2012 Alex has built his site to be one of the UK’s most established coupon and voucher sites. The success of a coupon site is based upon its Search rankings for coupon keywords, as well as its list of subscribers. Though a long list is usually a blessing and an asset for any voucher site, Alex explains that for the recipients of the vouchers and deals, constant emails can be a curse. Though coupon spamming is not the intention of any reputable voucher business, Alex shows you how you can deal effectively with unsolicited email with offers and promotional codes.

You might be asking the question, what’s a coupon spam? Well, just like email spam that constantly bombards our email accounts, coupon spam causes a lot of frustration. It’s in the form of worthless emails offering deals and vouchers that you never opted to receive.

Spamming comes from people who usually “harvest” emails using robots to crawl websites. They may also buy lists of emails from list sellers. Your email can get so infested with spam that it can be very difficult to stop it.

However, there’s a difference between coupon spamming and legitimate coupon marketing. Coupon offers from reputable companies, like discount vouchers from retailers or utility companies, is not spam, especially, if you have opted to receive their email. Sometimes, you may not want to see these emails, but that doesn’t mean that they are spam.

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7 ways to deal with voucher spamming

Thought it may seem that spammers are winning the war of junk email, there are a few ways you can use to reduce or even effectively eliminate coupon spamming.

Turn off images – most email providers will give you the option to “turn off” images. It’s best that you choose this setting. This is because spammers will usually send images inside the spam email. Once you open the email, the spammer will know that your email is active because your browser just requested to receive image data from the spammer’s server.

Do not reply to spam - even if you get really ticked off or annoyed to the spam, never ever reply to email spam. Again, this will only tell the spammer that your email is active. As a result, you will most likely receive more spam.

Be cautious – by this we mean that you should always be cautious on who you are going to give your email to. As a general rule of thumb, do not post your email on a public forum or a website. Spammers have internet scrapers, and these are ‘robot’s that crawl website after website looking for anything that will look like an email.

Unsubscribe – In most cases, there’s an “unsubscribe” option at the bottom of each email. Reputable voucher sites like send you emails with an option to unsubscribe.

Opt-out – in rare cases emails do not come with an “unsubscribe” option. In such instances, you can contact the sender and tell them that you want to opt-out from their list.

Spare email – it’s best that you organize your email. A good tactic to implement is to create a spare email account. This must not be your personal email. This email account is what you are going to use for subscribing to sites that may potentially send you emails and newsletters you don’t want to open.

If your email account is overloaded with unwanted offers, then it is a good idea to place a filter or create a rule so that emails from various merchants or coupon sites go to different folders outside your main inbox.


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