email automation

Are you a business owner looking to expand your marketplace and setup an autoresponder, but don’t know which one will be best for you? Having a connection with your audience is important for generating sales, because it shows that you want to help. Giving out free information is key in getting people to trust your brand and with autoresponders you can do this in an automated manner. Once you setup the autoresponder all you have to do is kick your feet up and wait for the sales to roll in.

Furthermore, it is a known fact that getting new customers is far more difficult than keeping existing clients. The reason is that the old client trusts your brand and know that the products are good. However, a new customer needs to be convinced and you can do this by setting up an autoresponder.



1. Getresponse

Getresponse is by far one of the best automation services on the internet, not only do they provide an autoresponder but they also include landing pages, webinars and more. This is a great service for business owners starting out, since the products are easy to use, plus the customer service is incredible. In the event of getting stuck on a certain aspect you can use the 24/7 live chat to get advice, which will save time, as naturally takes more time. Also, they offer a 30 day trial that you can use to see if the product is for you. However, if your website gets a lot of traffic then paying is the only route to go, since you must buy a subscription once you reach a certain number of subscribers.

2. MailChimp

MailChimp is one of the only automation services that is completely free, unless you need more features. For small businesses this is the best option, however if your business is bigger than average then consider choosing a different method. Furthermore, you can pay for a subscription if you are running a larger enterprise, which is a great option as you will be able to connect to a large majority of your audience. MailChimp not only offers an automation service, but they include other tools too.



3. Act-On

Much like Getresponse Act-On has many other features too such as an SEO audit, social media publishing and tracking, website tracking and landing pages. Basically this is not just an automation service but more of a package of tools that will help you achieve your business goals. When creating landing pages there is no HTML knowledge required, simply drag and drop content you want onto the page.



4. Adobe Marketing Cloud/Adobe Campaign

Adobe is a well-known established company that offers a wide variety of products from Photoshop to automation services. Adobe campaign is part of the marketing cloud Adobe offers, the software delivers automated messages to your customers. Also, based on your customer’s actions this service can target a specific client offering targeted products.



5. Pardot

Pardot is powered by Salesforce, which offers the best marketing technology out there, plus they give out tools as well as an automation system. Furthermore, you can customize your emails with the email builder they provide and send the emails out when you prefer. Also, Pardot provides you with some templates, which you can use yourself. In addition, when it comes to automated systemsyou need to provide content and lots of it, which is why using tools like Aussie writings can help out. Having a writing company provide content can help you focus more on setting up the autoresponder.




Using an autoresponder is a must if you want to generate sales passively. However, using the right tool for you is extremely important, because some tools may be more effective than others. For example, if you need a friendly easy tool then Getresponse is your best bet, since they provide landing pages, webinars and forms.


About author: Olivia is a young journalist who is passionate about career, self-development and digital marketing. She constantly tries to learn something new and share this experience on different websites. Connect with her on Facebook and Twitter.

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