Two guys during their student lives at Stanford University imagined a new type of mobile chat. It would be all about short-lived videos or images and sharing with your friends the present moment you enjoy so much, even though there are hundreds and hundreds of miles away from you. They presented their idea during a school project, and even though they got negative feedback, they launched their messaging application in 2011.
Snapchat proved to be a great success, In 2015, they already had 100 million active users on a daily basis with an average of 9 snaps per second. It proved to be a fun and popular chat that brings people together, and it actually is a great way to advertise your business. If you are a little bit skeptical about going on Snapchat, you should know that the app already brought along great international names as business partners, namely Universal Pictures, Verizon, Warner Bros., Paramount Pictures and others.
1# Make Your Brand a Story
The free but not-so-easy way to raise awareness about your brand is to fascinate the Snapchat community with a compelling story told in images and videos. Everybody waits for the next big, funny, melancholic or cute story to share with their friends and have a good time together. Animate your cute logo or product to become the main characters, film a casual, spontaneous moment inside the headquarters or create an original screenplay no longer than 1 minute.
2# Keep Your Audience Updated
Snapchat takes any interaction to a more personal level as all the digital activities are as ephemeral as life is. Everything on Snapchat disappears in 24 hours, but that is the beauty of this app. It takes your images closer to the intimacy of a conversation, and it doesn’t matter if it’s good or bad. What matters is that you get involved in their lives.
So, don’t post only fabulous stories, but make your brand more humane by taking your audience to any corner of your business. Don’t promote only the finished product, but give them a glimpse of the bad days and the efforts the team went through for the new product. Take them backstage and involve them in your world as if they are the true friends of your brand.
3# Make It A 2-Way Communication
You tell them about your day, they tell you about their day, but where do you guys meet? Ask questions. The fact that they have a limited time to answer will make them avoid postponing and will answer your questions creating a relation with your brand. Ask them about their day, their weekend plans, or even what they like best about your product. There are millions of possible questions that can promote a customer-company relationship, and they create a strong bridge between the brand and its followers.
4# Host Giveaways
Mix the ephemeral nature of snaps that creates urgency with a big fat chance at winning something good, and you’ll create the perfect conditions for brand loyalty. This is the secret behind a giveaway, and Snapchat is good at amplifying its effects through a powerful community. Send the giveaway along with a crazy image, interact with each participant after they send their email in, and don’t forget to reward everyone’s engagement. Be it a personalized illustration with their names, a digital freebie, or a post naming everyone, you have to find a way to make everyone a winner.
5# Create Your Own #Hashtag
Create for each product or campaign an impactful hashtag and gift it a story. Everyone that will go on your hashtag history should be presented with storytelling to maintain their presence on your brand as long as possible. Make it representative for your brand and it’s important to highlight the values your brand follows in its activities.
6# Find The Snapchat Influencer from Your Niche
There are already Snapchat celebrities that enjoy much popularity through their inspirational videos or images. If they have the same interests as your brand does, sponsor their Snapchat profile for a brand boost. In return, they get to know your product better and find the right angle to promote to their large audience. Everybody wins! The influencer gets to change their hobby into a financial source, and your business enlarges its reach of prospective clients.
7# Put Your Brand On a Geofilter
One of the most entertaining aspects of Snapchat is that users can personalize their images and videos with cute clip arts, like heart-eyes, bunny ears, balloons coming out of your mouth and other fun stuff. You can create your own with a few hundred bucks for clients to use your graphics during their best life moments.
Make sure you make it original, special, and representative of your brand or your ongoing campaign. It is an efficient method to create brand awareness and encourage your Snapchat followers to support your event, humanitarian fundraising, or just their love for your quality product.
8# Snap Your Ad between Stories
It’s a good time to become a Snapchat fan as a marketer, especially because this June, they opened their large gates to the opportunities of advertising. Snapchat adopted a noninvasive product placement between the stories of their friends. Its nonaggressive nature exists because users can easily skip any ad any keep the ones that catch their attention.
So, you need to create an effective ad for the Snapchat community for a target public aged 16 to 56 and give it sound effects to catch the attention of users. Because it’s a newly launched advertising platform, Snapchat recorded five times higher click-through rate than on other similar social media channels.
9# Spread Incentives
Create coupons and contests particularly for Snapchat users. Personalize the coupons and contest titles with the focus on Snapchat application and your brand, and you will experience an increase in brand engagement. Studies showed that 58 percent of college students are more likely to buy a product or service if they received a coupon on Snapchat. So, gets your coupon moving on Snapchat.
10# Create A Movement and Set It To Self-Destruct
Maybe some people frown on the limited time that a post survives on Snapchat, but it is a great opportunity for brand awareness at the same time. Set the most uncomfortable limit time for a very creative social movement (such as how many old things can you donate in an hour? What’s the best fun thing you can organize and enjoy in the next 2 hours?) And promote it on Snapchat. Get as many people involved as you can, as see your brand engagement rise to the top.
So, these are the top ten ways to promote your business on Snapchat. It’s a great application that focuses more on interaction and communication and encourages unique content. In this environment, you should drop the stern directives of your business, and use fun methods to interact with your public.
Mike Jones is a Boston University graduate, with an MS in Mass Communication. He is now a full-time writer, passionate about everything related to business and technology. He sometimes writes for Customer Survey Report.