Email marketing is one of the best ways to improve ROI and conversion rate, there are several email marketing tools and Softwares which not only increases your subscribers in returns you get loyal and regular visitors. In today’s post we are talking about MailChimp.


MailChimp is an email service provider which lets you send emails to your subscribers notifying about the new posts on your website. MailChimp is one of the best solution and following benefits answer you why:


Easy to use:

icon-check It does not involve anything complex. From its installation to integration with WordPress website, you just need to follow simple steps.



Free for 12000 mails per month or until you hit 2000 subscribers: You can test it before purchasing it. When you hit more than 2000 subscribers, you will know that you are going in the right direction and then make a decision to buy the premium version.


Provides plethora of WordPress Integrations: It can be integrated with many of the WordPress plugins to enhance the performance of your website.

Create and Schedule automated e-mails: You can schedule time to send automated emails to your email subscribers. This helps to lessen the work and you can concentrate on the ongoing email strategies for your website.

Provides e-commerce features: The online shopping is the new trend and there are many emerging e-commerce websites. To convert your visitor into customer, emails help the most and hence MailChimp provides e-commerce features.


Triggered e-mails: MailChimp provides you with a feature of triggered mails which can let you convert more business.


Uses Google Analytics to maintain all reports: MailChimp also lets you maintain the Google Analytics reports as it maintains all the email marketing related data.



With such advantages, you cannot consider any other e-mail marketing solution but MailChimp. Now, when you know why to choose MailChimp, let’s move on to the procedure to implement the same.


Below is the complete step-by-step guide for setting up MailChimp in your WordPress website manually:



MailChimp Account:

Before implementing MailChimp on your WordPress website, you must have a MailChimp Account. For this follow the following steps:

1. Click here and launch the official site Click on Sign Up Free button on top right corner.


Fill out all the required details and then you can log in using the credentials.


2. Create an e-mail list: When you sign in to your MailChimp dashboard, click on Create a List button. Once you click on Create a list button, you will be asked to name your list, email address where users can send replies etc. After filling out the form, you need to click on the Save button. Now you are ready to connect it to your WordPress website and get going.



3. MailChimp Sign Up through WordPress: MailChimp provides you with the built-in subscription form to integrate. This can be achieved by following these steps:


Go to Lists page in your MailChimp Account

Click on the downward symbol adjacent to your email list.

Select Sign Up Forms.

You will be provided with two options i.e. General Forms and Embedded Forms. Click on Embedded Forms and click on Select button.

The settings page is displayed. Now select all that you need on your sign up page. When you are done, just copy the embed code.

Now, go on to your WordPress Admin dashboard. Click on Appearance and then click Widgets.

Add a text widget on the sidebar and then paste the embed code that you copied.


Integrate MailChimp Plugin
4. Integrate MailChimp Plugin: If you do not want to do all this manually, you can integrate the MailChimp plugin. For this, you will need to create an API key for which you can refer to this link:

Once you get the API key, add it in your MailChimp settings tab of the plugin. Now you can do all the tweaking in the styling and formatting of the forms.
You can install the plugin from here:


Alerting your users when you have a new post:

Alerting your users

If you are ignoring the visitors on your site, you are losing big time. You need to remind your customers with constant emails. Whenever you have any new posts, let your visitors know. This can be done using MailChimp plugin. The following steps show you how:


Create a new list
Create an RSS campaign
Create a subscription form and then you can send it to the selected list.



Create an email list




It is a WordPress theme which comes with the MailChimp integrated in it. You do not need to do the manual configuration on MailChimp or WordPress website. You would only require MailChimp API key, using which you can create your email list and start sending the emails. Find out more here: You can install the plugin from here:




This plugin lets your users subscribe to the emails whenever they comment. This way there will be no duplicate subscribers too. Also, you will get to grow your subscriber lists. Get this plugin here:




Implementing the MailChimp in your WordPress is not enough. Apparently, you would be curious to know the results of the efforts you are putting in. You would be managing the site analytics already but Analytics360 is an official plugin that provides you analytics of your email campaign that you run on MailChimp. This plugin links Google Analytics to your MailChimp account. You can view the details of the post and its review. You can keep track of the emails sent on what time and what was the effect.


Email is the most secure and private conversation method which is why it is the most reliable and easy way to reach out your customers. Emails never get unnoticed, which is why email marketing is so powerful today. However, only MailChimp cannot help until you spend some time to plan out a strategy for your emails. Invoke the customer to click on your email and reach out to you.


Author Bio:

Ava loves ice-cream and she cooks by herself in his free time. She works with EssayOnTime as a part time tutorial maker on food and cooking niche as per requirement.

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